Our previous project with Lexus was such a success that they came back with an even more challenging brief!
Build and install Ice Wheels to a real SUV and Drive it!
We took the lead role as designers, slightly changing the internal specs and adding a whopping 50mm thick acrylic inner wheel that was CNC routed on our new CNC router. This took the weight of the car and with the artistic help of Hamiltons Ice Sculptors who created the front and back caps for each wheel, enabled the car to appear to be supported solely from ice.
A stunning ad campaign was revealed just before Christmas and it featured on ‘A Frozen Christmas’ on channel 4.